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Panasonic VaricamLT Rebate

Posted by Patrick Fee on

Panasonic is currently doing a $2500 rebate on the Panasonic Varicam LT camera body through the end of March 2017.  Check out their rebates then get a Cool-Lux Shift Baseplate for a perfectly balanced shoulder rig that transitions from shoulder to tripod with no adapters needed and adds a padded chest support for extra stablity.  Just add your matte box, follow focus and a viewfinder and you're good to go.  

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The Cool-Lux Shift Baseplate and Its New Perfect Match: Newly Released Canon EOS C700 with Price and Specs.

Posted by Michelle Biesiadecki on

 This morning, Canon announced their newest addition to the EOS professional line of Camcorders: the EOS C700. Suggested pricing starts around $35,000 (according to the Canon press release) but the C700 street price should be about $28,000.  The EOS C700 has been designed to be the flagship model of the line and has nearly all of the features that shooters have been looking for. It is being released in two different sensor versions: The EOS C700 and the EOs C700 GS PL.  The EF will have a Dual Pixel CMOS sensor and The C700 GS PL will have a...

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“Uncharted” Adventures with Matt Ziniel and the Cool-Lux Shift Baseplate.

Posted by Ken Orlando on

Cameraman, Director and Editor, Matt Ziniel travels the world capturing footage for the Outdoor Channel. It takes him to locations that tests both his and his equipment’s endurance. He shares some of the adventures of his travels and the importance of having gear like the Cool-Lux Shift Baseplate that can withstand the challenge:    Tell me about what kind of shooting you’ve been doing? Where have you been going?    For the last three years I have been directing and shooting for a show called "Uncharted" that airs nationally on the Outdoor Channel. It's an adventure travel show where explorer and...

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Cool-Lux Releases New Lux Gear Kits For Follow Focus and Extends Warranty to Full Lifetime.

Posted by Patrick Fee on

Cool-Lux introduces seven new Lux Gear Kits to pair with top of the line prime photo lenses often used in cinema video.  These new Lux Gear Kits provide seamless 360° cinema pitch gearing to mesh with any standard follow focus.  The gears can easily be installed for motion picture shooting or removed for still photography.  The kits feature specific gear sizes sold in groups of 3 or 4 to fit certain manufacturers families of prime lenses and offer a discount over purchasing each gear separately. The following are the newly released kits and the lenses they are meant to work...

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7 Steps to Shooting Pro Level Handheld Scenes

Posted by Patrick Fee on

While “handheld” sounds like holding a camera in your hands out in front of you to get shots, the truth is it’s a shoulder based system. Getting the camera up on the operator’s shoulder has always been, and will continue to be, the simplest and most versatile way to introduce steady camera movement into a scene.  When done properly, the camera becomes an extension of the operator, and can be just as effective as any steadicam or gimbal system.   Here are 7 steps to shooting handheld like a pro: 1) Warm Up and Stretch Your Muscles Handheld shooting may seem...

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